Responsibilities:
Implement PR initiatives for books and other products and services, including writing and distributing press releases and other media outreach. Develop and maintain strong relationships with media contacts/partners, managing and leveraging book reviews.

Work with authors and colleagues to leverage ongoing sales and publicity activities and keep them informed of company news.

Manage social media marketing activities. Plan and implement coordinated program to optimize web traffic, increase brand awareness, and sales. Knowledge of Twitter clients like Tweetdeck required.

Update and maintain web site with new products, testimonials, special offers, author news, etc. Keep web site fresh and optimized for search.

Create and implement, select email newsletters, e-promotions and blog posts.

Present new marketing opportunities and initiatives.

Required Knowledge, Skills and Abilities:

Minimum of 1-2 years of relevant professional experience

Bachelor’s Degree

Strong computer skills including knowledge of Microsoft Office, InDesign and other technologies to organize, schedule and design materials.

Experience with enterprise email service providers (e.g. ExactTarget, Silverpop, Bronto) a plus

Basic skills in HTML

Flexibility and ability to adapt to constantly changing priorities

Ability and willingness to work in a collaborative environment